One designer.
An AI agent pipeline.
Multiple products.
BESSL Framework is how one product designer ships multiple AI products solo. Research, plan, design, build — each step handled by a specialized agent, orchestrated as a pipeline.
Products
Unask
LiveUser interviews take weeks and cost thousands. Most startups skip validation entirely.
Describe your idea, get 15 AI depth interviews with behavioral scoring. A ranked problem list with verbatim quotes in under 10 minutes.
- 15 depth interviews per run
- 5-axis behavioral scoring
- Verbatim quote verification
- PDF report with segment matrix
Tessera
LiveEvery AI conversation produces knowledge. When the session ends, it's gone.
One knowledge base shared across Claude, ChatGPT, Gemini, and Copilot. Runs locally via MCP — no API keys, no Docker, no data leaving your machine.
- Works with any MCP-compatible AI
- Local-first — zero data egress
- Document search + persistent memory
- pip install, one command setup
LocalPDF
LiveOnline PDF tools upload your files to someone else's server.
Merge, split, and compress PDFs entirely in your browser. Nothing leaves your machine.
local-pdf-download.netlify.appIn development
CarQuick
In DevPlug in an OBD2 dongle, get a plain-language diagnosis with repair cost estimates.
Tether
In DevDetects when Figma, Notion, GitHub, and Linear drift out of sync — and shows you where.
Pensi
In DevCognitive fitness app for the AI age. Pattern recognition, working memory, and attention training.
K-Location
In DevK-drama and K-pop filming location quiz game with fan community features.
The Agent Pipeline
Every product in the framework is built by the same pipeline. Each step — research, planning, design, build — is handled by a specialized AI agent. One person orchestrates them all.
Orchestrated by Strauss (sequence control) via Atelier CLI.
Atelier
In DevThe orchestrator. One CLI that delegates to every agent in the pipeline — research, plan, design, build.
Claudel
In DevDesign system intelligence. 227+ design systems, 100 domains, 53 components, 13 stacks. Think, generate, scan, export.
Fleming
In DevAI user research agent. Generates personas, runs behavioral interviews, extracts scored insights. The engine behind Unask.
Clement
In DevPM intelligence. 406 structured entries, PM ontology graph, 12-step reasoning pipeline. Turns research into PRDs.
Ralph
In DevAutonomous build agent. Reads a PRD, breaks it into user stories, implements and commits in a loop.
Strauss
In DevPipeline orchestrator. Controls the sequence and handoffs between all agents in the framework.
Philosophy
AI is the architecture, not a feature.
Every product in the framework exists because AI makes it possible. Unask can't work without AI interviews. Tessera can't work without MCP. If it could be built without AI, it doesn't belong here.
Agents build the products, not just assist.
Fleming does the research. Clement writes the PRD. Claudel generates the design system. Ralph writes the code. The framework isn't about using AI as a copilot — it's about delegating entire stages of product development to specialized agents.
Ship fast, learn faster.
Products go from idea to live in weeks. The framework is optimized for speed — launch early, measure what matters, and shut things down if nobody uses them.
About
11 years designing products at Kakao, LINE, NAVER, and fintech startups in Seoul. Led design teams, built design systems, and simplified complex services for millions of users.
In 2025, I started building AI products directly — applying the same design thinking, now with code. BESSL Framework is the system that makes it possible: one designer, an agent pipeline, and as many products as the pipeline can handle.